For just over 1 million Lire you could buy a Fiat Abarth Coupé 1000 in 1965! In today's money that is less than € 3000 ........
However, if you compare it to the price of a regular Fiat 850; it was about 750,000 lire at the time. Less than € 1900.
But with the average income in Italy in those days, you even had to save for a long time for a Berlina.

In any case, a nice advertisement.

850 abarth 1000 coupe