Fiat 850 In the media

A Fiat 850 Special and a UFO

When Bertone presented the original version of the Lancia Stratos, it naturally had to taken to the Autostrada. Quattroruote was there and took pictures when a Fiat 850 Special got alongside the Stratos. Unbelievable how low a Stratos really is:

850 stratos 1

I have a photo with this Stratos on my Fiat 124 Coupé site. Same session of course, but photographed a little later.

850 carnevale con la stratos

Even the Fiat truck and the Opel Commodore can be seen on it.

 

A Fiat 850 in "TinTin"

In the French version of TinTin an article was written on the Fiat 850. Looks like the driver was a happy puppy!

850 kuifje 28

The title was: The Fiat 850 has it's role to play"
The entire article can be seen here (sorry, no larger copy):
850 kuifje 28 600

Another model in a Fiat 850

In 1965 Miss Italia, Alba Rigazzi, took some time during the "Salone Automobile" in Turin to have her photograph taken in a Fiat 850.
A nice model in a nice model so to speak.

miss italia 1965 in a Fiat 850

Fiat 850 enlarged (Quattroruote)

Italian magazine Quattroruote is a real treasure trove for me when it comes to data and photos for my Fiats. I removed and scanned all articles, photos and advertisements of the Fiat 850 models and the Fiat 124 Coupes and Specials. These are usually already published on this site. But sometimes there were beautiful fold-outs (photos or drawings) and they can't just be scanned on the scanners I have at home. But with the app "Photoscan" it's possible to "scan" these images. See the first results here:

850 quattroruote uitklap klein 0

850 quattroruote uitklap klein 1

Do you want to see the image a bit larger? Clicking on the picture will help.   

Roadtesting the Fiat 850 Special (1968)

"De Auto", magazine of the Royal Dutch Auto Club, borrowed a Fiat for a test in 1968. In this case a Fiat 850 Special. They drove it for 780 kilometers and thought it was a handy, spicy little car, especially for that price. Clicking opens the PDF.

Test Fiat 850 Special in de Auto (KNAC)

Roadtesting a Fiat 850 Sport Coupé (1968)

Dutch car magazine Autovisie had a Fiat 850 Sport Coupé in the house for a road test in 1968. Leonard Lang, the Dutch importer, arranged an overprint of the test for the dealers, as a handout.
Of course I have on of those so here it is, for you to read.

850 sport coupe autovisie 0

 

Click for the test in PDF.

850 sport coupe autovisie

The 850 in Fiat annual reports.

Fiat annually published a printed report of the financial results of the year before and that was a joy to behold because they always contained beautiful photos. I have posted some of them on other sites before but never on this site. Time to catch up. And there's a lot of it: overkill!

850 1963 kaft
The cover of the 1963 annual report with our favorite car.

850 afrika
This one I've used before

850 1964 kaft
The cover of the 1964 annual report. Fiat, on land, at sea and in the air!

850 testcentrum sanremo
The Fiat testcentre in San Remo.

850 coupe okinawa
A Fiat 850 Coupé in Okinawa. Left hand drive?

850 mirafiori productie
The Fiat 850 assembly line in the Mirafiori factory.

850 productie Somave
Fiat 850's were also assembled in Portugal. Proof of this: the Somave facility.

850 staalfabriek
The Fiat 850's womb?? Just because it's a nice picture.

 

Fiat 850 in Automobil Revue 1964/1965

The Swiss "Automobil Revue" yearbook is published every year on the occasion of the Geneva Salon and I have the complete series from the late 1950s until a few years ago.
It contains  important data of all car models that are produced worldwide every year. The year that interests me most is of course 1964, the year of the introduction of the Fiat 850. That proved to be a bit disappointing because Fiat only introduced the 850 AFTER the Geneva salon and so no data were known yet. Fortunately, there was already a little story about the 850 in:

Fiat 850 automobil revue 1964

Fiat 850 automobil revue 1964

In 1965, the Automobil Revue reversed that omission: on the cover was an 850, although the Renault 16 was of bigger importance that year.850 automobilrevue65

In the book, attention was paid to various types of bodywork, technology and there were many technical specifications:

850 achterkant automobilrevue65
A small overview of cars with rear engine. When was the last time you saw a Chevrolet Corvair or a Renault Dauphine?

850 transparant automobilrevue64 3
A modern concept!

850 automobilrevue65 4

Technical specifications.

 

Fiat 850 in Automobil Revue 1966

In 1966, Automobil Revue also paid attention to the various Fiat 850 models. Beautiful advertisements from Fiat and Bertone and a justification by the editors of the tests carried out. And there was also the Fiat 850.

850 coupe automobil revue 66

850 spider automobil revue 66

850 bertone automobil revue 66 

850 tests automobil revue 66
I'm inclined to doubt whether these days they would still say that a car with a rear engine in deep snow would have an indisputable advantage.

Fiat 850's in Michel Vaillant comic book

Michel Vaillant was a interesting series of comic books for the younger car enthusiast: nice stories, fast cars, racing. The "Vrooooap, Vroomm, Vrooooaw and Vroooamm" really pulled you into the speed experience. In 1977 issue 18, "Oil on the racecourse" was published. I will not reveal the whole story, but it does feature Fiat 850s! Not that they are essential to the story, but they are for us.

850 michel vaillant 1
"Guys, it's a girl!"
Here our heroes are overtaken by a Fiat 850 Coupé ...... That can't end well!

850 michel vaillant
The driver had already built up a considerable lead.

850 michel vaillant
"A few minutes later.... Look there, on the right! Fantastic!"
Totally agree! (although I did change the text in the balloon from 'left' to 'right')

850 michel vaillant
Apparently, in traffic the drivers are unable to get ahead of the Fiat 850.

Fiat 850 in Auto-Universum

Before the Internet, as a car buyer (or interested person) one depended on books and magazines published at auto shows.

These "catalogs" contained all models of all brands shown with their specifications. Auto-Universum is one of them. This yearbook contained all the carsbrands that were produces all over the world, with all their models.

  • Zaporozhets from Rusland? With a 965 A Coupé? Check! 
  • Fairthorpe from the UK? With an Electron? Check!
  • GSM from South Africa? With a Flamingo 1500 GT? Check!
  • T.Z. from Spain? With a Sider T-22.000.11? Of course!

In 1965 the Fiat 850 was presented in the latest edition of Auto-Universum. An advertisement, a technical description and a tiny roadtest.
The magazine has long been defunct, but of course we have the images:

850 auto universum 1965   850 auto universum advertentie

850 auto universum specs
If you want to better read these specifications, click on the picture

Fiat 850 in Dutch "het grote jaren 70" book

A few years ago my wife bought "the big 70's book" because it contained nice photos from her childhood. Little did she know that there were also Fiat 850 images in it ... These in turn provided some nice pictures for this site.

850 beeksebergen
This photo with a Fiat 850 Special was taken in "Safaripark de Beekse Bergen". The photo is by Ton Nelissen.

850 molenaar

And this is fashion designer Frans Molenaar in unisex clothing, shown at the fashion fair in the Amsterdam RAI congress building. Not a very smart idea, hot pants during snowfall. The Fiat 850 Coupé they lean on makes up for a lot.

The photo is by Anefo - Punt

Monica Vitti and a Fiat 850 Spider

Monica Vitti was one of the most successful Italian movie stars, especially famous for her collaboration with Michelangelo Antonioni. We will remember her from this image:

850 Monica Vitti

A Fiat 850 at the (old) railway station in Breda

In 1976, in Breda we see a Fiat 850 driving near the old railway station. It is unknown who took the photo, but I am grateful he/she did. I found the image on the "Oud Breda" Facebookpage.

850 Stationsplein Breda 1976.

Fiat 850's in Ruoteclassiche

As seen before, many of the images that I publish on my website are from the Italian car magazine Quattroruote, mostly from old copies that have been in the family for a long time.

Quattroruote also publisheh a monthly magazine, dedicated to classics: Ruoteclassiche. Beautiful reports (if you can read Italian) with beautiful photos.
Since last year there's an extra magazine on a special theme every month. In March 2018 it was the "Italian car's from the 60's" turn. So Fiat 850's in all guises too. You can see photos of them here, thanks to Ruoteclassiche. If you come across this magazine (while on holiday in Italy?) my advise is to buy it.

850 met een caravan

850 coupe landweg

850 Spider fabriek

850 1964

850 spider meer

Tiny Fiat 850 Spider

This lady was certainly overwhelmed by the cop, bigger than her car, a Fiat 850 Spider:
850 spider cop

Only in America!

Fiat 850 in Assen, a Dutch city

I don't remember how I got it, but a while ago this photo came along:
850 Assen centrum

It turns out to we are at the Koopmansplein in Assen where we see two 850s. Through the Drents Archief you can find many more photos of Oud Assen where 850's are visible.

Another few Fiat 850's in Breda (once more)

Faceboekgroup "Oud Breda" is quite active posting street photos and there are Fiat 850's on them regularly. I already posted articles with these photos on this site. Below the new yield. They are often a some distance away, but they are 850's. The first we find in February 1974 in the "Abeelstraat" in Breda (NL):

850 Abeelstraat 12 02 1974

This one is in the "Lange Gampel", in Breda too:

850 Lange Gampel

This one, with a few Fiat 600's, was parked on the "Markendaalseweg". The year is 1974. The buildings are long gone, the cars too.
850 Markendaalseweg 1974

In 1976 this Fiat 850 Special was parked in the "Meidoornstraat":
850 Meidoornstraat 04 11 1976

The "Gasstraat" was the place where this 850 was spotted. I see a "Staal" dealer sticker at the rear right which means my father sold the car and so I could find that this car was originally delivered to Mrs. Diemeren-Bakkers and that this 850 is close to her house.
850 Gasstraat

Finally, a 850 in the "Zoutstraat". This street disappeared from the city maps long ago. The 850 disappeared too.
850 Zoutstraat

Another few Fiat 850's in Breda (NL)

In Breda one often came across a Fiat 850, my father sold a lot of them. You could see pictures in previous articles on this site and I have a few more. The first one is from June 1979 in the "Bastionstraat", milk float was still driving around:

850 Breda Bastionstraat 06 06 79

This one was in the "Reinierstraat" in october. 

850 Breda Reinierstraat 30 10 1972

This one is quite crispy, but it's still there, in the "Nieuwpoortstraat", about January 1973.
850 Breda Nieuwpoortstraat 11 01 73

Fiat 850's in old photo's

Looking for images with a Fiat 850, Google can't be beat. Type "Fiat 850" and any piece of text and hundreds of images will appear. And often something appears in the results that I have not seen before; I publish interesting photos on this site. I already published this article on it. Results from a recent search was a photo that was on an "Autoweek.nl" forum and after that, I found more images. From the time when Fiat 850 were driving around in traffic on a regular basis.

Een Fiat 850 geparkeerd op "Achter de Lange Stallen" in Breda

Nice about this photo is that both Fiats have a "Staal" dealer sticker (that white rectangular thing at the rear) and, from the 850, I was able to find out to whom it was originally sold: registration is 43-95-DM and it was sold on April 4, 1967 and delivered to Mr. Rohacsek from Oosterhout. The Fiat 600 in the background with registration number 28-77-FP was delivered on May 30, 1968 to Mr. de Laat from Breda. The parking lot is "the Vlaszak" in Breda.

A few more:

850 amsterdam
The Dam in Amsterdam

Fiat 850 geparkeerd aan de Vliet in Leiden
The "Vliet" in Leiden

Fiat 850 geparkeerd in Den Haag (1972)
The Hague

Fiat 850 voor een stoplicht (1972)
At a traffic light. Why did anyone take such a picture?

Fiat 850: Missione Speciale

The Fiat 850 was often featured in comics, in all guises. I have shown examples of this before. This time I came across a nice one in an Italian magazine that depicts the adventures of a Berlina, a Coupe and a Spider. Something about robots and a woman in traditional costume.

Fiat 850 in missione speciale

You can view both pages of the story when you click the image.

Fiat 850 Sport in a film

After three articles in black and white, it's time for some color again. Even the Fiat 850 had to be advertised at some point and they did so in 1965 with a colorful video

Fiat 850 Sport cera una volta

Click and view.

Fiat 850 model+car

We have seen a Fiat 850 model car before, but a Fiat 850 with a model is also possible. Earlier you could see Joanna Lumley with a Fiat 850 Coupe on this site , but now I have one with an 850 Spider. The photo was taken at the New York Auto Show:

850 NYAS

 

Fiat 850 Bertone Racer in PEP


It could have been you, being a test driver for PEP. A boys magazine from years ago. One of the highlights of that job was probably the test of the Fiat 850 Bertone Racer.
Fiat 850 Bertone Racer

The test can be found here

Even in a cool summer, in a Fiat 850 you're always in a sunny mood

In the Netherlands, the summer of 2017 was a cool one, as it often was before. But cool summers don't matter because you always have sunny feelings in a Fiat 850!

850 strand

A Fiat 850 Coupe in february 1967

In 1966 my father was still a merry Fiat dealer in Breda and he ordered calendars for 1967 for his company, Autobedrijf Staal. Nice to hand out to your customers. And nice to keep one yourself. Here we see February. 50 years ago we already knew that February 2017 would also start on a Wednesday . Ideal to use this calendar with vintage Fiat models at home in this year. After all, there are Fiat 850's in it too. This time "The Fiat 850 Sportcoupe at full speed on the Autostrada" as the text below the photo says.

850 kalender